We need to begin coming up with ideas for our production company logo. Before we decide on our production comany logo we need to research exsisting production logos/idents, this will aid us with our ideas and help on deciding what kind of logo we will want to use.
There are two different types of logos that a possible ideas, these are:
- A logo without a specific genre.
Larger, more well known production companies tend to use logos which have a broader appeal to audiences that dont reflect a specific genre. Using these types of logos tend to restrict the posibilities of the film (e.g a comedy film cannot use a scary, sinister production logo in the trailer of its film.) - Themed logos
Prodction companies which tend to specialize in particular films tend to have a more themed ident which relates to the specific genre of films that they make. These types of companies are usually independed and don't have a global appeal.
Examples of Themed Logos:
Above is the production logo for Gary Sanchez Productions, a production company operated by Will Ferrell and Adam McKay. The production company is specialized to making comedy films which related to the casual use of props within the clip (gun and tea).
The above ident shows the new Hammer Films logo. Hammer Films is a film production company based in the United Kingdom. Founded in 1934, the company is best known for a series of Gothic "Hammer Horror" films made from the mid-1950s until the 1970s. The images based in the text of people screaming and in distress relate to the horror theme.
The final logo is from DC comics, although the ident seems like a quite broad logo at first it shows images which are based on the comic genre of films in which the company is specialised in.
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