Target Audience

1. Which of the four quadrant(s) would your film appeal to?

Our film will contain some extreme scenes which may not be suitable for younger audiences. After researching other films similar to ours we noticed that the age certificates were at least 12+. We feel that our target age group would be 15-25, although we feel that an older audience may still be very attracted to watch the film as it does not have a 'niche' audience. This concludes that the film will be targeted at at least two of the four quadrants.

2. Who is the target audience for the films you looked at when looking at influences?

Ratings for 'Taken' show that Females and Males under 18 have the highest rating, which is in our bracket of our target age group as people of that age group may have more time to go to cinema and have perhaps more of a disposable income, despite this the other ratings are very close showing how the film has a wide appeal.


3. Are there any other audience groups that your film may appeal to?

Due to the film having more than one genre, and perhaps being a film that perhaps a big hollywood company would invest in than an independent film company would, It could be argued that it will have a wider appeal due to advertisement and popularity.


4. What other 'niche' factors could be considered about how you might appeal to an audience?

Below is an exit poll from the UK Film Council for the film We Need To Talk About Kevin:

The film follows a similar story line to our own. 

33% of the audience agreed that they went to see the film because 'the story line appealed to them' this shows that the story is a very important factor. Our story line is very unique and different  to other films currently in cinemas. This therefore increases the range of audiences that may be interested in seeing our film. The poll is also relevant as our actors are not well known and on the poll 'I like the cast generally' was only 9% which means that the audience will not be put off by the film starring unknown actors. 

5. What different 'tribes' of youth may be especially interested in your film?

This website highlights a variety of different 'sub-cultures' within teenagers today. We used it to explore  possible sub-cultures that will be interested in watching our film and found the following groups to be most relevant. 

Sports Junkies: Our trailer will consist of a quick pace and build up of adrenalin for the characters in the trailer and the audience themselves. This is why we thought Sports Junkies would be interested in watching our film after viewing the trailer. Sport Junkies are also linked to Boy Racers and Townies which are a more broader group this link may allow the film to appeal to these groups as well. 

Geeks: Due to the storyline of the plot being complexed it may appeal to audiences such as 'geeks' who enjoy attempting to guess the ending of the film. This is linked to 'gamers' which is similar to sports junkies due to the fast pace of the action featured in the trailer it may appear similar to games that they play such as Grand Theft Auto.


6. Would your film be limited to a UK audience or might it have a global appeal?

Kidulthood is a British film following the lives of troubled 15 year olds around London. Due to the fact that it is British it contains many hints at the English lifestyle which global audiences would find hard to relate to.

Due to the success of Taken and how it is similar to our film in terms of the storyline we feel that our trailer has a global appeal (as it has no direct hints at British society/lifestyles)

7. What limitations are there on your productions?

Well known actors can be used in order to attract an audience to a film, as we don't have well known actors we may struggle in terms of attracting a large audience. In order to overcome this we can screen our film at film festivals in order to attract publicity for the film and for an audience. We are also heavily relying on the similar storyline to Taken and its success.